The 5 Biggest Media And Entertainment Technology Trends In 2022

Technology is at the heart of the media and entertainment industries. This includes everything from cutting-edge special effects created for movies (and later adopted by other industries) to streaming media, virtual reality gaming, and new news, music, and advertising delivery channels.

Even the few remaining analogue entertainment outlets, such as music concerts and theatre, transitioned to the digital domain during the pandemic. While we will (hopefully) spend more time outside of the house in 2022, creators and producers who want to maintain their increased reach will likely continue to drive innovation in this field.

So, here’s my rundown of some of the most important trends that will have an impact on how we consume media and digital entertainment in the coming year. Please note that this article does not cover gaming trends, which, while technically entertainment, will be covered in a future article.

AI stands for artificial intelligence.

In the media industry, artificial intelligence (AI) will continue to have a transformative impact. The three most important functions in this industry will be recommendation, voice recognition, and media automation. Every provider has invested in recommendation technology to more efficiently and accurately surface content with audiences that will find it valuable since the arrival of Netflix and streaming services upended the way we discover and consume entertainment media. Netflix has stated that recommendation accounts for 80% of its content delivery, and it, along with all other streaming providers, will be competing to improve on this figure through 2022.


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In 2022, the 7 Most Important Artificial Intelligence (AI) Trends
Similarly, media companies will keep working to develop more useful and accurate voice recognition systems. Voice is increasingly becoming the preferred method of communication with services, which will improve their ability to understand what we want from them using natural language algorithms.

For example, AI is used in content automation to create snippets of movies or music that are most likely to appeal to us for use in previews and thumbnails. So, if a service recognises our proclivity for romance, when we preview a film with both action and romance elements, we’ll be more likely to see snippets of scenes with romantic elements.

The metaverse is a term that refers to a

While much of society has been locked down or restricted in how often we can leave our homes, virtual events, performances, and shows have grown in popularity. The emergence of the metaverse – online, persistent, and interconnected digital environments where we can socialise, work, and, of course, be entertained – was heralded by this. Metaverse performances like Ariana Grande and Bruno Mars’ concerts inside the online game Fortnite last year are just a taste of what’s to come. While the metaverse may not quite reach the sophistication of Ready Player One by 2022, it will increasingly become a venue where we can share entertainment experiences with friends from the comfort of our own homes. “Watch party” functions are already available on streaming services like Hulu and Disney Plus, allowing you to share movie time with groups of friends from anywhere in the world. The metaverse, on the other hand, will enable entirely new forms of entertainment, such as exploring virtual environments – Disney has announced plans to build a metaverse theme park, for example – as well as new collaborative ways to experience old entertainment forms like movies and music within online environments.


Non-fungible tokens, which are blockchain-based certificates that are used to track ownership of digital assets and enable “unique” digital content, are divisive but undeniably revolutionary. And the media and entertainment industry isn’t exempt from their potentially transformative effects. While they have primarily been used to facilitate the sale of digital artwork, they will increasingly be used for everything from IP management to the sale of show-based content. Dan Harmon, the creator of Rick and Morty, is said to be working on a new show called Krapopolis, which will have its own marketplace for trading NFTs based on the show. NFTs have the potential to change the way artists and celebrities interact with their fans by allowing them to release exclusive collections that can be collected when fans interact digitally with their heroes, similar to how autographs are used to record in-person encounters!

2.0 social media

Social media is always changing – how many of you reading this still keep your Myspace page up to date? Facebook is still the most popular social network by a wide margin, but it will continue to lose users to newer competitors in 2022, particularly younger ones, as they are drawn to “the next big thing.” The desire to overcome some of the negative aspects identified within “traditional” social media can be thought of as the definition of social media 2.0. This includes concerns about data and privacy, identity theft, the spread of misinformation and fake news, as well as the opportunities for trolling and bullying. The concept of social media 2.0 also encompasses the idea that how we consume traditional media from networks like CNN and Fox News is rapidly changing. Content from these producers is increasingly likely to be consumed in bite-sized form through platforms like Youtube or shared across Twitter and TikTok, where it can be discussed and rated rather than just passively consumed. As a result, the way such content is created is changing, with a greater emphasis on content that can be packaged into bite-sized, shareable chunks.

The economy of creators

Finally, traditional, mainstream, and mass-market forms of media and entertainment will continue to lose ground to the creator economy, which is more personalised, niche, and community-driven. By positioning their stars and celebrities as “influencers” and incorporating more community-generated content into their output, mainstream media outlets will try to emulate the methods of platforms like YouTube, TikTok, and Twitch. Short-form videos and platforms that allow audiences to develop personal relationships and connections with their favourite creators and influencers will gain in popularity. The amount of money paid to creators through the Patreon platform more than doubled from $1 billion in 2020 to $2 billion in 2021, with the trend expected to continue into 2022. This is a sign that audiences are becoming more accustomed to bypassing networks and platforms in order to connect directly with their favourite celebrities.


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