IN 2022, TEN IMPORTANT SOCIAL MEDIA MARKETING TRENDS FOR BUSINESS

In recent years, there have been noticeable shifts in business social media trends. In 2022, as a result of the prolonged changes, trends are likely to take on a new shape.

Businesses will need to determine how they will leverage their massive social media audiences in the coming year. Additionally, they should enquire about the new social media trends that will emerge in 2022.

Thus, which social media trends are most likely to reign supreme in 2022? They are as follows:

TikTok Will Play a Significant Role

TikTok has grown at a breakneck pace. In 2021, it saw a 61% increase in mentions year over year. Additionally, it has established itself as the first non-Facebook application to surpass three million global downloads.

The rapid growth indicates that the social media platform has surpassed all expectations in terms of popularity. Additionally, TikTok provides businesses with unprecedented opportunities to engage with potential customers. Additionally, numerous brands utilise TikTok to promote their products or services.

Brands can use TikTok to engage with their audience and showcase their brand personality.

By 2022, more brands will be leveraging TikTok’s increasing popularity to increase brand awareness and reach new audiences.

Brands Will Aggressively Try to Reach New Audiences

Businesses’ top priority in 2022 will be to reach new audiences. Their primary concerns are likely to include the following:

1.Expanding your audience
2.Strengthening brand loyalty
3.Enhancement of customer service
Businesses should remain active on social media and consistently share trending content in order to grow their following.

Additionally, businesses should strengthen their relationships with their current audiences. Additionally, they should engage followers via interactive elements like polls, Q&As, and live videos.

Businesses Will Make Dedicated Social Media Hires

By 2022, social media will be a highly effective business tool. And social media is not only a tool for brand awareness, but also for revenue generation.

Businesses must take user-generated content on social media seriously because it has a sizable influence on consumers’ purchasing decisions.

Due to the fact that social media marketing is expected to play a significant role in revenue generation in 2022, businesses will make dedicated hires to manage social media campaigns, rather than having a busy marketing team work on social media as a side project.

The underlying concept is that businesses must prioritise social media because otherwise, they will miss out on opportunities to optimise the platforms and turn them into revenue generators.

Businesses that have a dedicated social media team can monitor social analytics, engage in industry-specific conversations, and experiment with new platforms and trends, among other things. Additionally, these efforts will contribute to the development of a strong brand image and the generation of more leads for conversion.

Businesses should hire a social media manager to develop social media strategies and manage engagement with their online audiences. They’re responsible for structuring the tone, voice, and conversation surrounding your brand in order to attract its target audience.

Prominence for Augmented Reality


By 2022, augmented reality (AR) will have surpassed virtual reality (VR) as the preferred method for consumers to try on products and interact with brands.

Although augmented reality has been around for a few years, its popularity has increased in recent years. Brands are increasingly utilising augmented reality to enable potential customers to test their products prior to purchase.

In recent years, augmented reality has demonstrated its effectiveness as a revenue-generating tool for businesses. Additionally, augmented reality can increase click-through rates to purchase by 33%.

Given its popularity, augmented reality is likely to be a top choice for customers looking to purchase products in 2022.

In comparison to other forms of advertising and marketing, augmented reality has already demonstrated its effectiveness at reaching people and generating results.

Twitter and Instagram Investments Will Increase


Businesses are seeing increased returns on investment from Instagram and Twitter. Although these social media platforms are not new, they have had a significant impact on businesses in recent years. For instance, Twitter surpassed nearly 200 million monetizable daily active users in the third quarter of 2020, an increase of 29% year over year.

Similarly, Instagram’s time spent by users increased by nearly 14% between 2019 and 2020. It lasted an average of 30 minutes per day. It experienced the fastest growth in engagement compared to all other social media platforms.

As businesses gain traction on Twitter and Instagram, more businesses are expected to invest in both platforms in 2022.

According to projections, 70% of businesses intend to invest in Twitter and 63% in Instagram by 2022.

Influencer Marketing Will Become More Sophisticated


Influencer marketing is gaining popularity on a daily basis. And the pandemic has accelerated the use of micro- and nano-influencers.

Given how many businesses benefited from influencer marketing during the pandemic, the practise is likely to gain significant traction in 2022.

Increased use of influencers on platforms such as TikTok has already borne fruit.

Additionally, the alignment between social media and e-commerce has improved significantly. As a result, more influencer partnerships are expected in 2022.

Social advertising Will Become More Difficult to Manage


Google intends to phase out cookie tracking entirely by 2023. As a result, the third-party cookie will cease to exist in 2022. As social advertising evolves, several marketers will be forced to abandon their current strategies.

However, there is no reason to be concerned, as there are numerous highly effective advertising options available that do not require third-party cookies. User-generated content, targeted and personalised ads across social media platforms, email marketing, and search engine retargeting campaigns are just a few examples.

Rather than relying on third-party cookies, you can develop a data-driven strategy based on metrics to gain a deeper and more personal understanding of your users’ interests and preferences.

Consumers Will Expect a Greater Availability of Snackable Content


By 2020, social media platforms such as TikTok, Facebook, Instagram, and Snapchat will have published brand-generated short-form or snackable content to educate consumers about the brands. In 2022, expect to see an increase in this type of content on social media channels.

The Increase in Demands for Social Selling


In 2022, social selling is expected to grow in popularity. Consider this an outgrowth of social media channels’ efforts to create a native shopping experience that allows users to purchase products without ever leaving their sites.

Videos Will Become More Visible


In 2022, video will take on a greater prominence across all social media platforms. Businesses are expected to use more short-form videos with brief, engaging, and digestible pieces of content.

Conclusion


In 2022, it will be impossible to avoid social media. Rather than that, you must reorient your strategy to address the trends that will dominate the coming year.

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