Customers Calling to ‘Cancel’ Amazon Prime After New Price Hikes Announced

The new price hikes will go into effect on February 18 for new Prime members and after March 25 for existing members.

Bad news for loyal Amazon shoppers.

As a result of rising labour and transportation costs resulting from pandemic-related disruptions, the retail giant has announced a 17 percent price increase for its popular Prime services.

This is the first time a price increase has been implemented since 2018 for annual Prime memberships and monthly subscriptions will go from $12.99 to $14.99.

After March 25, all current Prime members will be subject to the new price increases.

Customers and Amazon fans were not pleased with the new price increases, calling for people to “cancel” the service and accusing Amazon founder and former CEO Jeff Bezos of using the money for his own personal benefit.

After making billions in profits, “price gouging,” “abusing their employees,” and “union busting ALL DURING A PANDEMIC, maybe you all should think about just cancelling that sh*t?” one user wrote on Amazon’s forums.

This is the last day of my Amazon Prime free trial. Another remarked, “They’re increasing in price even though they don’t have consistent 2-day shipping any more.

After-hours on Thursday, Amazon shares surged 17 percent after the company’s Q4 2021 earnings report showed impressive success, with overall sales increasing over 9 percent from the same time last year, bringing in a revenue of $137.4 billion.

Even Amazon, the world’s largest retailer, has warned customers of impending price increases.

A price increase of $1 to $2 was announced for Netflix last month as a means of ensuring that it can keep up with its competitors in the market.

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